Cookie policy
What is a cookie?
Cookies are small text files stored on your device when you visit a website. They serve various purposes, such as remembering your preferences, keeping you logged in, or analyzing site usage. Some cookies are placed directly by our website (first-party cookies), while others come from third-party services used for analytics, advertising, or other features.
Strictly Necessary Cookies
These cookies are essential for the website to function properly, for example for user authentication.
| Name | Service | Description | Duration |
|---|---|---|---|
| cc_cookie | Cookie Consent Tool (CMP) | Stores the user's cookie consent preferences. | Expires after 12 days |
| __session | Autoroot / Firebase | Stores session or authentication data necessary for the site to function. | Session |
| autoroot_browsing_history | Autoroot Technologies (first party) | Remembers the user's browsing history on the site (e.g. recently viewed vehicles) to improve the experience. | Variable (defined by Autoroot) |
| autoroot_chat_history | Autoroot Technologies (first party) | Stores the last visit or interaction with the chat widget to restore conversation state. | Variable (e.g. up to 1 year depending on configuration) |
Analytics
Analytics cookies help collect data that allows services to understand how users interact with a particular service. This information allows services to improve content and develop better features that enhance the user experience.
| Name | Service | Description | Duration |
|---|---|---|---|
| _ga | Google Analytics | Uniquely identifies visitors | 12 days |
| _gid | Google Analytics | Tracks users across pages during a session. | Session |
| _dc_gtm | Google Analytics | Helps manage tags via Google Tag Manager. | Session |
| _gcl_au | Google Ads | Stores an identifier to measure Google Ads campaign conversions. | 90 days |
| _ga_XXXXXX | Google Analytics 4 | Measures user visits and interactions on the site. | Up to 2 years |
| FPID | Server-side analytics (GA4) | First-party identifier for long-term analytics and user identification. | Up to 2 years |
| FPLC | Server-side GA / Stape / ssoTM | Cross-domain identifier for attribution and marketing tracking. | Up to 1 year |
| _stid | Stape (Server-side GTM) | Technical information stored in sessionStorage by Stape loader to ensure server-side tracking. | Session (session storage) |
Advertising
We and our advertising partners (including Google, Meta/Facebook and YouTube) use cookies for advertising purposes. These cookies allow us to serve and display ads, personalize advertising content based on your interests, limit ad frequency, remember your advertising preferences, track conversions from advertising campaigns, and measure advertising effectiveness. You can manage your advertising preferences at Google Ad Settings and Facebook Ad Preferences.
| Name | Service | Description | Duration |
|---|---|---|---|
| _fbp | Meta Pixel | Identifies users for advertising and retargeting purposes. | 90 days |
| _ttp | TikTok Pixel | Identifies users for advertising and retargeting purposes on TikTok. | 13 months |
| VISITOR_PRIVACY_METADATA | Google / YouTube | Stores information related to privacy and consent preferences for Google/YouTube services. | Up to approximately 6 months |
| VISITOR_INFO1_LIVE | Google / YouTube | Estimates user bandwidth and stores data for video display and ad delivery. | 6 months |
| YSC | Google / YouTube | Tracks user interactions with embedded YouTube videos during the session. | Session |
| __Secure-ROLLOUT_TOKEN | Google / YouTube | Used to manage A/B testing and gradual rollout of new Google/YouTube features. | Variable (up to ~13 months) |
| __Secure-YEC | Google / YouTube | Used by YouTube to store configuration and diagnostic information related to user experience and targeted advertising. | 13 months |
| yt.db::LAST_RESULT_ENTRY_KEY | YouTube | Stores the last state of certain YouTube results or UI elements in the browser (e.g. last displayed results). | Persistent (local storage, kept until manual deletion) |
Managing Your Preferences
By default, only essential cookies are active. You can manage your preferences at any time:
By clicking the Cookie Preferences link or icon at the bottom of our website
Through your browser or device settings
⚠️ Please note: disabling certain categories of cookies may affect the website's functionality or your browsing experience.
